New Product Development: Managing and Forecasting for Strategic Success
Robert J Thomas
9780471572268
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Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
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ISBN:
9780471572268
Dimensions (WxH):
7.34 x 10.24
Publisher:
Wiley
Publication Date:
November 08, 1993
