All About Them: Grow Your Business by Focusing on Others

All About Them: Grow Your Business by Focusing on Others

by Bruce Turkel and Bob Burg
Retail Price: $24.99
Discounts up to 51% based on volume
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Product Details

Version:
ISBN:
9780738219202
Dimensions (WxH):
5.88 x 8.5
Publisher:
Hachette Books
Publication Date:
September 06, 2016
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Minimum Order Quantity: 25
Overview
The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
Categories
Other Books by This Author
The Go-Giver Leader: A Little Story About What Matters Most in Business
Go-Givers Sell More by Burg, Bob/ Mann, John David
The Last Prospecting Guide You'll Ever Need: Direct Sales Edition by Burg, Bob
Endless Referrals, Third Edition