All about Them

All about Them

by Bruce Turkel and Bob Burg
Retail Price: $24.99
Discounts up to 51% based on volume
$14.74 41% off

Quantity

Product Details

Version:
ISBN:
9780738219202
Dimensions (WxH):
5.88 x 8.5
Publisher:
Hachette Books
Publication Date:
September 06, 2016
Available Discounts
Quantity
Price
Discount
25-49
$14.74
41%
50-149
$14.24
43%
150-249
$13.99
44%
250-499
$13.49
46%
500-999
$13.24
47%
1000+
$12.25
51%

Minimum Order Quantity: 25
Free Domestic Ground Shipping on All Orders Over $100
Overview
The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
Categories
Other Books by This Author
The Go-Giver, Expanded Edition
Go-Givers Sell More
The Go-Giver Leader
The Go-Giver Influencer: A Little Story About A Most Persuasive Idea